98.5 The Sports Hub will broadcast the Boston Marathon, strikes deal with BAA
Live updates from the Boston Marathon course will be heard on the region’s most popular sports radio station for years to come.
98.5 The Sports Hub’s Beasley Media Group Boston has struck a multi-year deal with the Boston Athletic Association, the station announced on Tuesday.
The Sports Hub will broadcast live from Hopkinton along with Country 102.5 next month, and the voice of the 98.5 Patriots Radio Network, Bob Socci, will provide updates from the marathon course.
“We are honored to partner with the BAA and The Boston Marathon, which are world renown Boston institutions,” said Mary Menna, Beasley Media Group Boston’s VP and market manager.
Kicking off the marathon will be Country 102.5’s morning show host, Boston native Ayla Brown, singing the National Anthem.
“Commitment to community service and delivering exceptional advertising platforms for our partners is at the heart of everything we do at Beasley Media Group,” said Brian Schneekloth, director of sales. “As we gear up for The Boston Marathon Presented by Bank of America, we are thrilled to enhance the narrative surrounding this iconic event.
“We are dedicated to amplifying the remarkable philanthropic endeavors that fuel this event’s spirit,” the director added. “Through our partnership, we aim to spotlight the stories and drive awareness for the causes behind the marathon, inviting our valued partners to join us on this impactful journey.”
from Boston Herald https://ift.tt/bDNxPCA
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