Patagonia latest brand to join Facebook ad boycott

The outdoor gear company Patagonia is the latest company to announce an advertising boycott of Facebook and its Instagram app for the month of July — or longer — saying the social media giant has “failed to take steps to stop the spread of hateful lies and dangerous propaganda on its platform.”

Patagonia joins The North Face and the outdoor gear company REI, which have announced similar boycotts in recent days. It is not clear how much the boycotts will affect Facebook’s advertising revenue, which was nearly $70 billion in 2019.

According to Facebook’s ad library, Patagonia spent nearly $1 million on ads about social issues or politics between May 2018 and June 2020.

A representative for Facebook did not immediately respond to a message for comment on Monday.

Last week, civil rights groups called on large advertisers to stop Facebook ad campaigns during July, saying the social network isn’t doing enough to curtail racist and violent content on its platform.

from Boston Herald https://ift.tt/318Bjc6